Michele Burmaster
Sometimes, it seems like every gym ad or workout photo contains a woman in her sports bra that has a perfectly flat tummy peeking over her short-shorts, exposing her endless legs. So when you just aren’t a physical fitness model-which hey, most people aren’t-those same advertisements forces you to feel way not as much as when going to the gym. That is about the total how you should feel: A fitness center is really a place of empowerment, where one can spend an afternoon on yourself, yourself, getting healthier and happier with each and every visit.
Thankfully, Surf City Fit Club in Huntington Beach, California. is fighting back from the slew of six-packs and zero percent excess weight in photos by rolling out advertisements featuring photos with their actual members sweating against eachother at the gym. (Related: Blink Fitness Just Launched the perfect Body-Positive Ad Ever)
Located in Orange County-yes, the Real Housewives‘ Orange county-where image is best (a minimum of in accordance with those women inside the show), gym owner Michelle Burmaster was trying to bust wellness world stereotypes with her latest project: the development of “real” stock photos for fitness trainers, gyms and bloggers to make use of on their sites, in advertisements, and much more. For $45 each, family members bargain the stock photo world, you can purchase Burmaster’s images of exercisers-herself included-getting sweaty anybody searching for incredibly, well, real. Unsurprisingly, they’re sold at realbodyfitnessphotos.com.
“On numerous levels, fitness is not a look,” Burmaster told the Orange County Register. “It ‘s what you can apply; it is a personal health. [And w]hen the simple truth is a photo of your woman with a six-pack, that six-pack is essentially hereditary. It comes with a lot related to genetics. It’s selling them on something it’s not attainable and drives these to unhealthy behaviors.”
What’s amazing, though, is the men and women Surf City Fit Club haven’t shied outside of the spotlight; instead, they’ve embraced it, relishing from the possible opportunity to share their photos like a real-talk alternative option to the mythical, smiling weight-lifting skinny minnies. These are cognizant of how long they’ve all come in their individual fitness journeys, regardless if they are still in contrast to a “traditional fitness model.”
Likewise, Burmaster is hoping that her images help inspire more people to venture to the health club, in Huntington Beach and across the globe. Her members are also-and hey, i am too. (Related: How Weight training Changed My Body Image Forever)
